Research
Future-proofing spaces begins with thorough research. BETTERNESS develops white papers, in-depth reports and video series that uncover the cultural, technological and economic forces shaping how we live, work, and interact. Our research provides organisations with actionable insights, offering clarity and direction in a rapidly changing world.
Panels by Knauf
Tomorrow’s Office: a research report on the future of work
Commissioned by Panels by Knauf, BETTERNESS conducted a research project into how office spaces must evolve to stay relevant in a rapidly changing world. Through in-depth interviews with corporate leaders, workplace strategists, architects, and designers, we identified five future typologies that together outline the next generation of work environments.
The findings were published in a white paper, amplified through a Dezeen feature, and discussed in roundtables in Amsterdam and London. The report provides developers, landlords, occupiers and designers with a framework to rethink offices as adaptable, human-centred and resilient environments.
Download the report here
Image: Max Guther
Huawei
Mapping the future of luxury consumer experiences
As the luxury landscape evolves, we analysed how new luxury codes will influence Huawei’s consumer interactions. BETTERNESS founder Robert Thiemann then led an exclusive in-house seminar for Huawei’s senior executives, featuring thought leaders from automotive, retail, branding, digital and consumer-experience sectors. The session aligned Huawei’s strategic vision with emerging luxury trends and expectations.
Photo: courtesy Huawei
Fragile Earth
Defining how kitchens will evolve to meet future needs
Fragile Earth, a Copenhagen-based venture studio, commissioned BETTERNESS to produce a white paper on the future of kitchens. We sourced and interviewed experts, authored the report and presented it at a Copenhagen event. Tomorrow’s Kitchen outlines the design and societal shifts that will shape next-generation kitchens.
Download the white paper here.
Image: courtesy Fragile Earth
Transsion
Developing a prototype building for liveable, high-density urban environments
Can a building reshape urban design? Transsion, a Chinese mobile phone manufacturer, envisioned its future Shenzhen HQ as a prototype for liveable high-density cities. BETTERNESS explored this vision by reimagining buildings as adaptable green platforms that enable diverse activities—commerce, work, culture, and leisure.
Infused with technology, these spaces become dynamic stages for urban expression. Our proposal, presented to Shenzhen’s mayor, underscored Transsion’s ambition to pioneer sustainable cityscapes.
Huawei
Creating a documentary video series exploring future living
At the helm of Frame, Robert Thiemann collaborated with Huawei’s Milan Aesthetic Research Center to produce Tomorrow Living, a four-part documentary series. Featuring insights from 30 experts across design, architecture, art, and science, the series explores how technology can make residences more responsive to human needs while reducing environmental impact.
It also illustrates intelligent technology as a key enabler of innovative, mixed-reality living scenarios.
Watch the documentary series here.
Photo: courtesy Huawei